Goodyear are a family brand. As as Summer ends, their attention is turned toward the concern families have over driving safety in cold, wet and icy weather.
For Connect Group, I found a solution that would appeal to families and assure them that the brand is on their wavelength. The Scary Months took visual cues from children's book illustrations and the accompanying copy took tonal cues from popular folk poems like 'Remember, remember...'
I loved creating these rich compositions and writing the poems was a real joy.
