Remeha (a client of Connect Group) is a commercial branch of a business that sells boilers in various shapes and sizes. The problem is is that to many a boiler is a boiler. And crucially for me, a boiler ad tends to be a boiler ad.
Remeha's business model stands out in the industry as it has a strong and committed environmental stance, using renewables and low carbon solutions across the range.
When asked to create a new look and feel for this brand, we committed to creating simple, single-minded illustrations that would perfectly match the compelling headlines and inviting copy. I coloured them with rolled ink and sat them on a recycled texture - a constant reminder of Remeha's different way of doing things.
And not a white-boxed boiler in sight. Refreshing.
