HiQ approached us at Connect to create a family of monsters, following on from a successful 'MONSTER TYRE SALE' poster campaign the year before. Using the starting point that every monster must have tyres for eyes, I imagined a varied freaky looking bunch. We were aware that each character would be both animated online, and used for a number of 3D applications (including the lovely USB sticks that are pictured here). Therefore, my starting point was to create each one from blu-tak first. This gave me some valuable insight into what would and wouldn't work - you can see from the photo that the finished creations are different from the models.
This bunch have turned out really well, both on screen and in model form, and their popularity is shown across HIQ's various social media platforms. The USB sticks are now hotly sought after. Result.
