The task was simple - help the brand talk about their all weather tyre.
But surely all tyres are suitable for all weather? Apparently not.
This speculative brief in Connect Group for an awareness campaign was a real challenge, but as is often the case, the solution seemed so simple once it had formed in my head. The tyre was special because it's material and design was able to perform well in any weather. So why not just visualise that? Why not.
