An internal periodical for McCann Erickson.
Each publication would change it's look and feel to suit the gold dust within.
FYI 4 gave me the opportunity use the 'Black Swan' theme and take the readers back to a time where classic stories were wrapped in near uniform covers, with simple but poignant illustrations.
After creating the title, I asked the writers of each thought piece to imagine that they were Aesop, or Blyton, or Dahl. To convey industry trends and insight as a story or a lesson for life. They obliged.
I brought these adventures to life with bright blocks of colour, traditionally formatted copy, and textured illustrations that blended new thinking with a classic feel. I love how it turned out.
