Bentley enthusiasts are a varied bunch. From all walks of life.
But there is a rare and exclusive flavour to their love. As rare and as exclusive as the machines themselves.
We at Connect Group were asked to think about how we could promote the value of Bentley Genuine parts and the experts who manufacture and fit them. We knew that the engineers at Crewe Genuine Parts were as exacting and committed to perfection as our audience. We also knew that not a single screw would go missing without one of Bentley's experts noticing.
So this is the story we told.