Sometimes a fast response is needed.
Here is one example. We at Connect Group were contacted by Chiltern Railways after Virgin Railways had bought advertising space all the way up the escalator to and from London Marylebone Station - Chiltern turf!
We needed to respond in a way that regular Chiltern customers would notice.
In this case we used the humble flip chart board - a method of communication that a commuter will never ignore, lest they get stuck halfway down a closed line or are delayed in their journey.
We knew that this tool, accompanied with an apologetic message would do the trick. And the notice pretty much wrote itself. Simple.
The piece generated a warm response across social media, evidence that we hit the right tone for the brand.
